Act! Cut! Play!

Fashion films by dance choreographers, theatre directors, fashion designers and filmmakers

Act! Cut! Play! is an interdisciplinary talent development project that has the ambition to lift the quality of fashion films to a higher level. The project is initiated by De Brakke Grond, FASHIONCLASH Maastricht and MoMu - fashion museum Antwerp. 

The genre fashion film

Over the course of the last years the fashion film has been on the rise: fashion film festivals are popping up across the globe. The films are becoming more innovative and visually striking, but what stands out is that in both national as well as international fashion films the narrative is under developed, and subordinate to its visual qualities. This is precisely what makes this an excellent opportunity to combine fashion, theatre and film and mold it into the right shape.

Act! Cut! Play!

Act! Cut! Play! is a new interdisciplinary talent development project that has the ambition to lift the quality of fashion films to a higher level. Three teams existing of a designer, theatre maker, and filmmaker from either the Netherlands or Flanders are challenged to work together to investigate the possibilities and boundaries of their disciplines and the provided ‘format’ of the fashion film. These three films will be shown in the international fashion-theatre-, film- and art world.


  • Première in Lumière Cinema, Maastricht: 16 Dec 2016 
  • Flemish Arts Centre De Brakke Grond, Amsterdam: 26–29 Jan 2017
  • Mercedes-Benz FashionWeek, Amsterdam: 28 Jan 2017
  • MoMu Fashion Museum Antwerp: 09 Feb 2017
  • Cinedans, Amsterdam: 11 & 12 Mar 2017
  • Motel Mozaïque, Rotterdam: 8 Apr 2017
  • Fashionclash Festival 2017, Maastricht: 29 Jun–2 Jul 2017
  • Lowlands Festival, Biddinghuizen: 18 Aug 2017
  • FFFF - FASHIONCLASH Fashion Film Festival, Maastricht : 3-4 Nov 2017 
  • + on international film festivals 

Team 1: iii

Suze Milius (theatre maker, House Crying Yellow Tears)
Femke Huurdeman (film maker)
Marie-Sophie Beinke (fashion designer)

In the world of iii, senses double themselves in order to make one woman complete. 

Team 2: Your approval is not essential

Jelena Kostic (choreographer)
Leen Michiels (film maker)
Schueller de Waal (fashion designer)

When a chance supermarket encounter unlocks untapped passion in an ordinary woman, her grey life quickly goes into sensory overload. Your approval is not essential sheds a colourful, whimsical light on what happens when you let go of your inhibitions and – out of the blue – start embracing life’s quirky pleasures. 

Team 3: The Parallel Pyramid Platform

Studio Dennis Vanderbroeck (performer)
Daniel van Hauten (film maker, Wedovoodoo)
Emmanuel A. Reyngaerdt (fashion designer)


The Parallel Pyramid Platform is a highly aesthetic and wi y game show in which sixteen contestants construct a gigantic pyramid shaped sculpture, working with and against each other, in order to make it to the top first. A film that explores the friction between the individual versus the collective. A never-ending universe in which, as the sculpture grows, blue becomes red. How one can only replace the inevitable void by start building. 


Act! Cut! Play! is initiated by FASHIONCLASH, Flemish arts centre De Brakke Grond and MoMu – ModeMuseum Antwerp (fashion museum). Performance Arts Fund NL, Fonds 21 and Creative Industries Fund NL support this project.